Selling Your Book

P1030230.jpgMarketing, Promotion, Distributing and Selling your Book – PART 1

Having gone through perhaps years of research, writing and re-writing, and finally setting your book in a format suitable for printing and release, you probably will have under estimated the amount of time and effort needed to let people know that the book is available. I certainly did.

Quality Control
The first thing you have to do when you excitedly receive cartons of your book from the printer is to check that all copies have been printed correctly. Occasionally, a printer may bind a book in reverse or upside down. You need to check and eliminate those possibilities. You definitely should let your printer know of a problem.

Legalities and Obligations
When you publish a book in Australia you are required by law to deposit a copy of your book with the National Library of Australia (NLA) and a copy with your State Library (in my case the State Library of Victoria). You also need to apply for ‘Cataloguing in Publication’ with the NLA and to obtain an ISBN unique identifier for your book (available from Thorpe – Bowker ). This registration enables your book to be included in the Trove listings of books in Australia and to be found by booksellers. All this apparent bureaucracy is very necessary if you want to sell your book to the public, and provides free publicity of your book. Its also wise to apply for an Australian Business Number (ABN) as you are the publisher. The ABN is required if you sell through bookshops.

International Book Listings and Catalogues
In addition to the Trove listing, it is advisable also to register your book with Books in Print. This listing is widely used internationally to search for a book by librarians and booksellers. Another listing worth pursuing is Nielsen Bookdata.

Date of Release
After the proofing process is completed with the printer to ensure any errors created in the printing process are eliminated, then you already to release your book. A word of caution: the year of publication is important. Entries for awards and prizes define the dates a book may be eligible for entry for a prize. Booksellers often don’t want to carry a book over two years old. Generally, releasing a book after September is not a good idea. Bookshops are already ordering from book distributors’ lists. they may reject your independent book for this reason – they are already fully-stocked for the Christmas market. Its probably best to release your book between April and July. Impatient as you might be to see your book released, do consider holding your stock for a few months before release if necessary.

Release Sheet / Book Description Sheets (with photo of front cover see my example)
You will need a succinct description of your book with a photo of your front cover to promote your book and to supply to booksellers.

Here is an example:

A new book on the social history of the Port Phillip District between 1839 and 1854, depicted by following in detail the lives of two early pioneers -Dr George Playne and Daniel Jennings. The book throws new light on medicine in the 1840s, and on the endeavours to improve squatters’ conditions and to form a new colony. This book is a culmination often years’ research in Australia and England. The book illustrates the historical value of examining, in detail, lives of individuals during those boisterous years of early settlement and the gold rush between 1839 and 1854, using genealogical research techniques. These two men took up occupancy of the large Campaspe Plains Station in central Victoria. One was a rich, but eccentric land agent, Daniel Jennings; the other, a serious, well-qualified surgeon from a poor Gloucestershire family, Dr George Playne. After five years, they went their separate ways. Jennings remained a squatter and land investor, while Playne moved to Melbourne to practise medicine. He became part of the colonial establishment, helping to establish a medical association, a hospital and to achieve the formation of the colony of Victoria. Their lives from birth to death and that of their families have been explored in depth. The book is lavishly illustrated with 85 maps, plans and images.

Dr Martin Playne has had a career as a research scientist in CSIRO. He graduated from the University of Queensland in agricultural science, majoring in biochemistry. He gained a PhD from the University of
Edinburgh. He has some 119 scientific publications. Ten years of detailed historical and genealogical research has led to this volume. Two Squatters is the
author’s first book on social history.

Two Squatters – The lives of George Playne and Daniel Jennings

ISBN: 978-0-9923341 -0-9

RRP: $35.85

Trim: 210mm x 148mm

Weight of book: 640 grams

Category: Non-Fiction : Australian Social History /Historical Biography

Quantity ordered: ___________

Email: Phone: +61 (0)3 9598 9818


In my next blog I will continue to discuss ideas for marketing and promotion, and on selling your book. Until next time.

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